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Cutting costs, keeping quality

Published Tuesday, January 01, 2008

Let's face it. In recent months, the market has not exactly been kind to the truck trailer industry. That has been especially true for those who specialize in platform trailers — the type of trailer most directly affected by the woes of the troubled housing market. Platform fleets are feeling it. And when customers are affected, trailer manufacturers and dealers feel their pain. Royal Truck & Trailer, a trailer dealer in Dearborn, Michigan, is no exception. Sales dropped by half last year. Yet President Carl Bumgardner, a 35-year veteran of the roller coaster ride that disguises itself as ...

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