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Rhino Linings prosperity bucks the trend

Published Friday, February 01, 2002

Despite vehicle production in North America dropping by about one million vehicles, Rhino Linings USA Inc continues to grow. The sprayed-on truck bed liner producer recently surpassed the 500-dealer mark. Currently, 59 million light trucks and SUVs are on the nation's highways, and while growth in the accessories portion of the aftermarket industry has been relatively slow (2% to 3%) the performance accessories (such as bed liners) portion has grown 8% (Frost & Sullivan Research). Rhino Linings' annual growth averages 20% to 25%. Accessories that provide function own a major share of the $24.8-billion specialty automotive industry at ...

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