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Mid Market Strategies

Published Thursday, March 01, 2001

As Trip Forman steps away from his role as one of the board trustees of the National Truck Equipment Association, he says that he feels confident that his message has been heard. Forman, president of Lubbock-based Pick Up Pals, a truck equipment distributor that serves the needs of many West Texas residents, also feels confident that he has helped his industry by following his own advice. “There will always be a place for the truck equipment distributor,” says Forman. “Nevertheless, survival depends on their ability to stay focused on their real customers, market correctly to those identified as ...

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