FleetPride forms heavy-duty service network

Published Tuesday, July 01, 2003

FleetPride, an independent heavy-duty truck parts distributor, has launched FleetCare Truck Service Center, a new network of independent heavy-duty truck repair providers. This network will consist of affiliated, independently owned, heavy-duty repair shops. The 21 FleetPride-owned service centers across the nation also will adopt the FleetCare Truck Service Center name. Customer awareness of the FleetCare network will be built by advertising support in national publications, a shop identity program, and promotional programs designed for local implementation. The shops are also listed on the FleetPride web site, in a printed locator directory available at each location, and referrals from ...

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