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A bigger cut of the cutaway market

Published Wednesday, October 01, 2003

It's been a difficult market in recent years. The pie has shrunk. In order to grow, American Cargo Corp has been executing a plan designed to get a bigger piece of the pie. By management's count, six major van body manufacturers are within 20 miles of the American Cargo location in Goshen, Indiana. All vie for customers in the Northeast and Midwest, particularly the high-cube van market concentrated along the East Coast between Boston and Washington. The company, which specializes in van bodies for cutaway chassis, is increasing its market share with a growth plan that includes three ...

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