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Maximizing sales effectiveness

Published Tuesday, January 01, 2008

How much business is really out there? Who are your customers? Who should be your customers? What is your current market share? What should it be? Are you achieving your full potential? How can you get to the next level? Who is your best sales performer, understanding that unit sales are only part of the story? Who needs more direct supervision? Less? Who needs personal counseling and/or coaching? What type? What actions do you need to take today to move beyond the status quo? Dave Mills, president of Twenty First-Century Marketing in Peoria, Illinois, says that these are ...

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